The essentials brand design package offers a cost-effective yet highly personalized branding experience. Tailored towards new small businesses, start-ups, and those on a budget, this comprehensive service aims to provide you with the essential elements necessary for a distinctive brand identity that is uniquely yours.


What's included:

• initial onboarding questionnaire & brand strategy call (if necessary)
• unique logo suite custom crafted for your business
• carefully curated color palette to amplify your visual presence
• harmonized font pairings for consistent messaging
• a detailed mood board to capture the essence and mood of your brand
• two rounds of revisions to ensure the final designs are perfect

• files provided in PNG, JPG & SVG formats for online and print usage

The full brand strategy package provides an all-encompassing branding solution tailored specifically to your small business. Ideal for those seeking a fully customized branding approach, start-ups looking to establish a unique identity, or small businesses aiming for a refined market presence, this package ensures a personalized experience from start to finish. Every element of the brand strategy is meticulously curated to reflect your business's personality and resonate with your target audience.

Includes everything in the essentials package plus:

• in-depth brand discovery including research and analysis to understand the business and it's target audience
• brand positioning to define the business's unique value proposition and how it differentiates from potential competitors
• brand messaging that includes a compelling narrative and tone of voice that communicates the brand's story, mission, and benefits to its audience
• a complete set of brand guidelines outlining the proper usage of brand elements, ensuring consistency across all communications and touchpoints 

Our Semi-Custom brand kits are carefully designed to provide a unique and tailored identity for your small business without the hefty price tag or lengthy timeline of a fully customized package.

Created with emerging small businesses or start-ups in mind (or the budget conscious!) each semi custom branding package includes the fundamental brand elements essential for a consistent and professional brand identity. 

What's included:

• full set of logo variables customized to your business
• color palette that resonates with your target audience
• font pairings that complement the personality of the brand kit
• custom brand style guide to ensure proper implementation of brand assets
• 10 day turnaround on customized file deliverables (after ONE revision, if required)
• files provided in PNG, JPG & SVG formats for online and print usage
• each semi-custom brand kit is offered a maximum of 4 times

*color palette & suggested font pairings are pre-selected based on the brand kit purchased & are provided within the accompanying brand style guide. Font files & licences are not included with your purchase.